
Entrepreneur Selling Chips Inspired by Iconic Chicago Foods
Clip: 5/27/2025 | 4m 6sVideo has Closed Captions
Some popular Chicago dishes are making their way to the snack aisle.
Elements of Chicago culture are built on some of the city's most famous foods: deep dish pizza, Italian beef and, of course, the classic Chicago-style hot dog.
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Entrepreneur Selling Chips Inspired by Iconic Chicago Foods
Clip: 5/27/2025 | 4m 6sVideo has Closed Captions
Elements of Chicago culture are built on some of the city's most famous foods: deep dish pizza, Italian beef and, of course, the classic Chicago-style hot dog.
Problems playing video? | Closed Captioning Feedback
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In this Emmy Award-winning series, WTTW News tackles your questions — big and small — about life in the Chicago area. Our video animations guide you through local government, city history, public utilities and everything in between.Providing Support for PBS.org
Learn Moreabout PBS online sponsorshipElements of Chicago culture are built on some of the city's most famous foods deep dish pizza, Italian beef.
And of course, the classic Chicago style hot Dog.
>> Now a local entrepreneur is putting all of those flavors in the bag and adding a little crunch to the city's food scene.
>> I love potato jets and I love Chicago food and I thought it would be a really fun way to celebrate Chicago if we smashed the 2 things together.
>> That mashup lead Laura Gardner and her husband, David, to create local style potato chip.
>> We wanted the best chip base for this product.
We didn't just want to make these tales like Chicago's famous foods.
We wanted to put them on a kettle cooked potato chip.
That would be downright delicious.
Cooking up the flavors was no challenge.
The flavors were almost the easy part to select because when it comes to Chicago food, there's a holy Trinity.
And you've got to tell beef and you've got Chicago hot dog and you've got deep dish.
Pizza and locals are already finding some fan favorites.
I was stunned by the hotdog flavored.
was like this is like, like when they talk about like a Chicago style hot, I'd be like dragged through a guard.
And I was like, this is what it's like.
Like it's like a party in your so that Gardner didn't stop there.
Hot Jordan era.
I needed to be the next labor after that.
>> It's Chicago's best kept secret.
>> Those best kept secrets are just some of what makes local style.
So flavorful.
>> I love the logo.
I love the illustrations, which are so fun.
And Chicago food is so much more than just the food.
We wanted to give it a personality like.
>> Walking on a happy, bright Chicago summer day like that was sort of the feeling we were going for.
>> The cartoon designs and creative flavors are popping up across Chicago's neighborhoods.
We started in 7 and we've already grown to 17, has been a whirlwind 3 and a half weeks.
That just goes to show that when like Chicago gets behind something like >> we can.
We can grow.
>> Gardner chose the first 2 locations to carry her product based on her history with the city.
>> I lived in the West Loop.
I've lived in up in old town.
I've lived in a handful of places.
And I really chose my favorite spots like that's it.
There wasn't much strategy to it.
>> But her first stop was inspired by her love of a popular Chicago show.
That also pays homage to the city's vibrant food scene.
I walked into Mister B's very nervous and was holding my chips in my arms.
And I asked if the owner was here, Chris looked at the chips, any taste of the chips and fell in love with them and >> the best case scenario in my head that day was that Mr.
Beef would carry the chips.
That was all that was on my mind.
And it actually went further than that.
And Chris shared the chips with his buddies and his friends at the bear.
So my very first paying customer was the Bear Kraft Services team, which is just incredible and something I'm so so grateful for.
>> And Gardner has plans to take or Chicago style chips even further.
>> I think we definitely want to expand the line asking on social media what flavors you guys want already getting some really great social comments and ideas thrown our way and we're like, gosh, is this really want to flavor like don't dare us like we'll do it.
And she's taking pride in representing her adopted hometown.
I feel really proud to be bringing this to the city.
I think.
>> Taking our famous foods and putting them on such a fun snack like a potato chip.
it's something that the city feels excited about.
And I feel really proud to be bringing it to the city.
yeah, just very excited to see how far Chicago can take local style tips.
>> Oh, lord flavored chips.
In addition to Mister Beef, you can find local style potato chips at the goddess and
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